In this Discussion, you will use your knowledge of the first tool on the CSR Toll Belt, the target customer and the customer life stage, and tool #5 easy company interface or experience via the company website to assess a website using a checklist.
Determining who the targeted customer is and where they are in the customer life stage is a critical first step in getting to better know your customer so you can direct the company and personnel towards those customers’ needs and wants (see attached reading below). This will help the company utilize their time and resources more efficiently and keep the company on-track via company planning and goal setting.
Another critical factor in company success has increasingly become the company website that in many cases is the primary way customers are interacting at least initially with the company. If the company website is unwieldy and difficult to navigate among other aspects, the customer simply may not come back. In this Discussion you have the opportunity to practice with critiquing a company website using the website checklist from your CSR Tool Belt.
Choose a company service or company product and review their website based on the customer building strategies and the customer life stage of the targeted customer as reviewed in the Learning Activity that you have completed.
Review the company website for:
- Who is the targeted customer or customers in your opinion and what stage of the customer life stage (from the Learning Activity) are they in?
- Download the Website Checklist (CSR Tool 5) , and review the chosen website checking all the items and insert your comments below each item as you proceed to review your chosen website. If an item does not apply, you should note that as well.
- Then share the name of your chosen company and the url (choose one that someone else has not chosen) and your checklist items assessments in the Discussion with your classmates.